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WSI Consultants Expand Their Expertise at Digital Marketing Strategy Exchange in Monterrey

Jan. 14, 2010

- More Than 30 WSI Franchise Offices Convened to Share Leading Edge Digital Marketing Strategies and Techniques -

Monterrey, Mexico, January 14, 2010… WSI, the world’s #1 franchise offering Internet marketing solutions, organized a 2-day digital marketing information exchange event in Monterrey on January 11 and 12, 2010. Local franchise offices (Internet Marketing Consultants) convened at the Hilton Garden Inn this week to share cutting edge digital marketing strategies, including lead generation, paid search marketing, search engine optimization, social media marketing, content marketing and online brand building.

The “think tank” event was facilitated by Francois Muscat, a recognized Internet and search marketing expert in South Africa, who leads the industry of online marketing in his region. He is a sought-after speaker at Internet marketing conferences worldwide and has presented at numerous international seminars.

Ron McArthur, President of WSI, says, “With the emergence of new media tools and technologies, business owners have a number of channels through which they can communicate with their audience. Digital marketing allows companies to build their online credibility, enhance their brand reputation and engage in real-time conversations with their target audience. This strategy sharing event in Monterrey offered a platform for collaboration among the local franchise offices, where they exchanged cutting edge tactics to provide advanced digital marketing strategies to their clients.”

More than 30 local franchise offices attended the 2-day event, and each participant left the “think tank” with additional strategies and best practices in digital media marketing, including lead generation, online credibility, customer communication, content marketing, social media marketing as well pay-per-click and search engine optimization. WSI conducts similar expert exchange events all over the world to allow its franchise network to collaborate on leading edge tactics of the Internet space.

Alberto Ferreiro, WSI Area Representative for Northern Mexico, says, “I was so pleased with the enthusiasm of the great minds that came together for this event. The local franchise offices are very experienced in offering advanced Internet solutions to the business community in Mexico to help them increase revenues. I was very impressed with the amount of knowledge and expertise that was shared, especially by South Africa’s leading Internet marketing expert, Francois Muscat. The techniques shared were invaluable to those who attended and will further equip them to execute advanced digital media strategies for their clients. This was an exceptionally productive ‘think tank’ event.”

Ron McArthur, President of WSI, mentioned that WSI takes pride in leading the change in the fast paced Internet marketing space. Therefore, staying abreast of how to best leverage the power of the Internet to help local business owners profit online is one of WSI’s top priorities.

About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at

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