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Internet Marketing News and Press

WSI Conducts a Digital Marketing Expert Exchange Event in Mexico City

Jan. 18, 2010

- Internet Marketing Consultants Expanded Their Expertise by Sharing Cutting Edge Digital Marketing Strategies and Techniques -

Mexico City, Mexico, January 18, 2010… More than 60 franchise offices of WSI, the world’s #1 franchise providing Internet marketing solutions, convened at the Crown Plaza Hotel on January 14 and 15, 2010 for a digital marketing “think tank” event in Mexico City. The 2-day information exchange session allowed local franchise offices to share leading edge digital marketing strategies related to lead generation, search marketing, social media optimization, content marketing and online brand reputation.

Francois Muscat, a recognized Internet and search marketing expert in South Africa, facilitated the strategy exchange. Leading the online marketing industry in his region, Muscat is a sought-after speaker at Internet marketing conferences worldwide and has presented at numerous international seminars.

Ron McArthur, President of WSI, says, “It’s evident that we’re in the realm of digital marketing now, especially with the emergence of new media tools and technologies. Today, businesses can communicate with their target audience using a number of online channels. A well-strategized digital marketing plan helps companies communicate with their audience in real-time, ultimately building their credibility and enhancing brand reputation. This strategy sharing event allowed local franchise offices in Mexico City to collaborate by sharing advanced Internet marketing techniques.”

Each “think tank” participant expanded their expertise by exchanging digital marketing strategies and best practices, including lead generation, online credibility, customer communication, content marketing, social media marketing, pay-per-click, search engine optimization and exploring creative ways with which their customers in Mexico can benefit from digital marketing. Attendees discussed strategies on how businesses can utilize social media platforms, such as LinkedIn, Facebook and Twitter, to expand the reach of their messages, create user-generated publicity and increase their customer base. WSI recently conducted a similar expert exchange event in Monterrey, and have done so all over the world to offer its franchise network a platform for collaboration on leading edge Internet marketing tactics.

Carlos Guzman, WSI Area Representative for Southern Mexico, says, “This was an extremely productive ‘think tank’ event, as the many great minds of digital marketing came together to share their ‘success secrets’. I was very impressed with the amount of expertise and the value of the information that was shared, especially by Francois Muscat, WSI’s South African leading Internet expert. This strategy exchange event will help equip local franchisees to execute advanced digital media techniques for their clients, as well as open a great opportunity for Mexican businesses to partner with any of the WSI Consultants and take advantage of these leading edge digital marketing strategies .”

Ron McArthur, President of WSI, mentioned that WSI takes pride in leading the change in the fast paced Internet marketing space. Therefore, staying abreast of how to best leverage the power of the Internet to help local business owners profit online is one of WSI’s top priorities.

About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 100-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com.

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