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Business Owners Around the Globe Tuned in to Learn How to Integrate PR and Social Media from a WSI Digital Marketing Expert

Jul. 29, 2010

- World’s Largest Digital Marketing Franchise Hosts a Virtual Training on How Companies Can Boost Their PR Results Using Social Media –

Toronto, Ontario, July 28, 2010… WSI, the world’s #1 digital marketing franchise, conducted an online virtual training session yesterday on PR and Social Media. The webinar, which was hosted by Tracy Spence, Social Media and Public Relations Expert and a WSI Consultant based in Northamptonshire, UK, was aimed at educating business owners on how to leverage social media platforms, such as Facebook, LinkedIn, Twitter and blogs to achieve greater results with their PR campaigns. During the webinar, Tracy uncovered the ins and outs of developing simple public relations and social media strategies that will help companies generate publicity for their business on a “shoe string” budget.

Tracy Spence, WSI Consultant and webinar presenter, says, “Traditional PR is a great way to get your company noticed. But with the trend of using social media growing more and more, it is important to know how to use them together to maximize the impact and effect they can have. After all, the Internet is here to stay and is a very integral part of peoples’ lives. If you can do something to increase your PR offline, there is at least one social media equivalent online. In my presentation, I go into further detail of how PR and social media can be integrated to achieve meaningful results.”

Tracy has been with WSI since 2005 and is active in the PR scene speaking at several business and digital marketing seminars, including WSI’s Global Conventions. Using PR and social media in her own business gives her the knowledge and experience to share her insights on PR and social media as profit-driving business solutions to companies of all sizes and industries.

Hundreds of business owners around the world attended the training and expanded their knowledge on the importance of leveraging social media to enhance their PR campaigns and boost their results.

Ron McArthur, President of WSI, says, “Educating business owners on the value of digital marketing and how to leverage today’s tools and technologies to enhance one’s overall marketing strategy has always been a core value of WSI. Through ongoing training opportunities, such as hands-on workshops, Internet marketing summits and our virtual webinar series, we strive to provide a learning environment for businesses to expand their knowledge on digital marketing strategies. Our Internet marketing and social media specialists regularly share their expertise with the business community through many platforms, including our monthly webinar series.”

WSI launched its monthly educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by digital marketing experts within the WSI network, and each month an accompanying whitepaper is also made available. To learn more about PR and social media, please download a complimentary whitepaper from

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

For digital marketing tips, strategies and ideas, follow WSI online | Twitter: | Facebook: | LinkedIn:

About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

For more information about WSI’s offerings and business opportunities, please visit our website at For digital marketing tips, strategies and ideas, visit our blog at: Please follow us online at:,,

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