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WSI, World’s Leading Digital Marketing Firm, Hosted an Experts Webinar on Conversion Architecture

Nov. 29, 2010

- Businesses Around the World Attended WSI’s Webinar to Learn How to Ensure Their Web Presence Persuades Visitors to Complete Their Goals -

Toronto, Ontario, November 24, 2010… A website, landing page or email newsletter is only effective when it’s designed using conversion tools and design best practices to persuade visitors to complete a company’s online goals. A web property that doesn’t lead visitors to accomplish a specific goal becomes an expense reaping little to no returns for the company. WSI, the world’s #1 digital marketing franchise, conducted an educational webinar last week to discuss the topic of Conversion Architecture in further detail while providing key steps to ensuring a company’s online presence is tailored to streamline a visitor’s experience with their brand.

The webinar entitled “Conversion Architecture: the Key Steps to Converting Traffic into Business”, was conducted by Internet marketing expert and long-standing WSI franchisee, Doug Schust from Ontario, Canada. During the webinar, he focused on how to leverage strategically implemented steps to align your site, landing page or email newsletter to a sales funnel through which you can continue to pour your visitors and attract them to your final objective.

Doug Schust, WSI Consultant and webinar presenter, says, “The primary objective of any online interface, whether it is a website, landing page, email newsletter or an ad, is to persuade your audience to complete your desired goal. The wireframe or blueprint that determines the form and function, visual content and look and feel of any web property is Conversion Architecture. Looking at the word ‘conversion’, we define it this as ‘a way of getting someone to take a predetermined action that you want to track and measure’. The key is to understand what the impact of that action means to your business; this will ultimately determine your online success”.

With a background that consists of both online and traditional marketing, Doug Schust spent the last 13 years studying online and digital behavior. His main focus is online marketing and helping clients focus not only on traffic, but on the results of that traffic. Most recently Doug has spoken at several Google events on conversion and continues to share his knowledge and experience with other consultants and clients at marketing seminars and conferences.

“Educating business owners on the value of digital marketing and how to leverage today’s tools and technologies to enhance one’s overall marketing strategy has always been a core value of our company”, says Ron McArthur, president of WSI. “Our Internet marketing and social media specialists regularly share their expertise with the business community through many platforms, such as workshops and conferences as well as online seminars. We are very pleased with the turn-out of this month’s webinar on Conversion Architecture. It’s important to remember that as quickly as someone can arrive at your website or landing page, they can click away and leave just as fast. Conversion Architecture is the art of persuading your online audience to stay engaged with your company and complete your call-to-action. Attendees left this webinar with a set of key steps required to convert online traffic into customers”.

WSI’s monthly webinars are delivered by Internet and social media marketing experts from within the WSI network. Each month, a complimentary whitepaper is also made available. WSI launched this educational initiative in 20090 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. For more information on the upcoming webinar and whitepaper, please visit

For more information about WSI, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

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About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

For more information about WSI’s offerings and business opportunities, please visit our website at For digital marketing tips, strategies and ideas, visit our blog at: Please follow us online at:,,

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